J Street Marketing offers you marketing expertise in demand generation, branding, partner marketing, customer marketing and vendor relationship management. We can collaborate with you on strategy and execution - or do it for you!
Positive Style. Positive Results.
“The impact I have is measurable and my objective is to always overdeliver. I am keen at identifying key areas to improve to optimize marketing performance, and then addressing them.
My style is best described as positive, engaging, collaborative, and easy to work with. I aim to be agile and adaptable to what you need whether a consultative approach, self-sufficient to complete tasks, leadership to drive strategy and execution. I strive to provide what fits best for your needs.
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J Street Marketing’s Areas of expertise:
Interim VP of Marketing
Gretchen can step in to put your marketing infrastructure in place and get your brand known to the right people in the right places. For startups, she has proven to be a natural at getting results when building your website, ramping SEO, SEM, Paid, ABM (Account Based Marketing) and retargeting, focusing on content marketing, and driving demand to get your brand on the map and in front of the right prospects. She can help you ramp your marketing efforts as a part-time or interim role.
“Gretchen’s ability to adapt to any given situation has amazed me. I’ve witnessed her roll up her sleeves and get scrappy in the way that working in a 30-person company like Altitude demands. And with the Accenture acquisition, I’ve watched her equally at ease among the scale of a global powerhouse. She does an excellent job of providing visibility into her efforts, not only making people feel part of her success, but also keeping marketing highly relevant.”
Demand Generation
As demand generation marketers we are always thinking about Sales and user needs. This is what we are passionate about. Our inbound and outbound expertise includes digital campaigns, website creation, advertising, SEO/SEM, social, events, ABM (account-based marketing) and more.
“ “Gretchen offers an excellent balance of strategy, execution and ‘can-do’ attitude. Gretchen is quick to build an innovative strategy and execute against it to meet pipeline goals and drive new business for CA. She is a career Demand Generation marketer and knows how to build customer focused programs that deliver.” ”
Partner Marketing
Working closely with our clients we know how to leverage partnerships to extend revenues, sponsorships, impressions or leads depending on what your objectives are. These may be affiliates, influencers, agencies, strategic brand partners, resellers or other partnerships. We help ensure the mutual benefit is realized by both parties. We accomplish this through partner programs, processes, partner campaigns and more.
“Gretchen worked for me running Partner Marketing for Genesys which was a critical and strategic role. She is a strong marketing talent with very high levels of expertise in developing partner programs and partnerships. In addition, Gretchen has a flair for sales and can bridge the marketing divide between sales and marketing. Gretchen is fun to work with, can think and act strategically, and has a strong focus on execution.”
Branding
We align your brand strategy and business strategy to uncover the unrealized opportunity and grab greater market share. We have expertise in developing websites, rebranding collateral, writing branding guidelines, doing a full branding exercise managing agencies or by driving what can be done by a few people. We can engage with a PR consultant or agency to propel your brand further into the marketplace. All this depends on what is possible with your resources and needs.
“Gretchen is a modern marketing leader who can deliver in a fast paced and connected world – creative, self-directed and offering great, consistent brand experiences across marketing disciplines. ”
Customer Marketing
Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth and community participation for current customers. Our strategy relies heavily on maximizing strong customer relationships. Capture your customer’s voice in various medium to scale your content and proof points quickly – and boost your close ratios. We help you get more customer voice content in the form of audio, video, case studies, guides and more. We can build customer loyalty programs. Let’s talk on what you need.
“Gretchen is a true FoS (Friend of Sales). I worked with her at a fast-growing startup, and she was always thinking of new ways to drive sales - from strengthening customer relationships and upselling or cross selling to accelerating the net new lead funnel. ”
Vendor Relationship Management
If you are a startup, it may make the most sense to use a network of consultants and/or agencies to ramp your marketing efforts. We help build your marketing plan, hire the right consultants and agencies and manage them for optimal ROI and results.
“I have been especially delighted to work closely with Gretchen to create a tight feedback loop between marketing and business development. She is a true collaborator, constantly working to align her efforts strategically as well as executing iteratively to build, test and learn what’s working and what can be improved. She is unfailingly open to new information and opinions, endlessly tweaking to enhance performance and boost results.”
awards
Kraft General Foods President’s Award for “The Most Innovative Marketing Program of the Year”
Regional Sales Awards – Award for surpassing quota 6 consecutive quarters
“National Consumer Pitch Winner” Award for 1-on-1 selling
NetBase CRIAR Award 2014 – voted by Executives & staff employees as best representative of company values
Alcatel-Lucent Leadership “High Potential Top Performers” Group - top 7% of employees
Degrees & Certifications
MBA in Marketing – Fairleigh Dickinson University
Integrated Marketing Certification – University of California, Berkeley
Advanced SEO, Interactive Marketing & Measurement Masters Certification – University of San Francisco
Advanced Mobile Marketing Masters Certification – University of San Francisco
Demand Tools Used
““In short order Gretchen set about building us a marketing engine, bringing her considerable expertise and effectively wrangling resources to achieve results. She has significantly elevated Altitude’s SEO, increased conversion opportunities on our website, and established a high-visibility, monthly Google Hangout series. Gretchen’s ability to adapt to any given situation has amazed me. I’ve witnessed her roll up her sleeves and get scrappy in the way that working in a 30-person company like Altitude demands. And with the Accenture acquisition, I’ve watched her equally at ease among the scale of a global powerhouse.””