J Street Marketing offers you marketing expertise in demand generation, branding, partner marketing, customer marketing and vendor relationship management. We can collaborate with you on strategy and execution - or do it for you!
Hire me and you will be
glad you did.
“Gretchen would be an asset to a marketing organization looking for someone to provide a spark and leadership to work through tough problems…a rare combination of sales, marketing, and demand generation expertise…” ~ CRO, Verato
MARKETING STRATEGY
B2B Demand Gen
PERFORMANCE OPTIMIZATION
Mastering Demand & ABM
Certification
Integrated Marketing
Certification
Generative AI for B2B Marketing
Certification
Advanced SEO, Interactive Marketing & Measurement Masters Certification
Hello From Boston!
J Street Marketing is on a mission to overdeliver on goals and commitments. The “J” represents my kids, Jamie and Jayden, who remind me every day to be my best self and do what I say, all while having fun.
I have been labeled the Energizer Bunny since I was young because I have the energy to get so much done. In business I use this energy to ensure we are focused on the right things to drive revenue.
Hire me to build demand generation “machines”. I have driven full funnel optimization to grow pipeline +252% YoY, +64% # deals YoY and +124% of MQA goal while boosting conversion rates and ROI. Let’s talk how I can do this for you.
Our Awards
1 Performer “Jet Fuel”
Most Innovative Marketing Program of the
Year” President’s Award
CRIAR Values in Action” Award
“Values in Action, Website” Award
Let’s talk about Your Marketing!
Whether you need guidance defining your specific marketing needs, or know what your needs are, I welcome a conversation if you believe a demand gen savvy marketer can bring value.
- B2B SaaS marketing leadership
- Marketing performance optimization
- Pipeline acceleration
- Branding
- Content strategy and development
- Demand generation campaigns
- Digital marketing
- ABM
Available Services
Marketing Consulting
Hourly retainer
Fractional VP Marketing, Demand Gen
Monthly retainer
Fractional VP Marketing, Demand Gen
Monthly retainer
My Work
Marketing Strategy
Content Mapping & Development
Demand Gen Campaigns
Pipeline & Performance Optimization
J Street Marketing’s Areas of Expertise
Interim VP of Marketing
Gretchen can step in to put your marketing infrastructure in place and get your brand known to the right people in the right places. For startups, she has proven to be a natural at getting results when building your website, ramping SEO, SEM, Paid, ABM (Account Based Marketing) and retargeting, focusing on content marketing, and driving demand to get your brand on the map and in front of the right prospects. She can help you ramp your marketing efforts as a part-time or interim role.
“Gretchen’s ability to adapt to any given situation has amazed me. I’ve witnessed her roll up her sleeves and get scrappy in the way that working in a 30-person company like Altitude demands. And with the Accenture acquisition, I’ve watched her equally at ease among the scale of a global powerhouse. She does an excellent job of providing visibility into her efforts, not only making people feel part of her success, but also keeping marketing highly relevant.”